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Thursday, November 15, 2012

The language of International Business

One of the driving forces that made English the most influential language in the world is Business.  English has been, still is and will continue to be  the language of business -- including International Business. It would be inconceivable, or counter-productive at best, to even attend any decent MBA (Master of Business Administration)  in International Business without proficiency in the English language, let alone the possibility of graduation and the chance to land a job in the field.

Brazil ranks poorly when it comes to proficiency and fluency in English.  Brazil is behind most countries in South America when it comes to English proficiency.  This means the country and its people  must change the way they have historically looked at English language learning.  As I have mentioned in previous posts, there are many things that can be done.  Individual awareness of this fact, and adding English Language studies to the list of priorities is a good start.  But, real change will come when leaders realize this and decide to embrace a program for change and success.  First, Brazil needs to create programs to bring in qualified teachers, while also creating programs for children to enroll in successful English courses at a young age and continuing on until they acquire proficiency.  Young adults must be able to enroll in English courses that will help them build real fluency and proficiency.  This is just a start.





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